Phase 2 Plan

Phase II
The second phase of release for Euphony includes three distinct mediums depicting two aspects of Euphony’s historical events as well as a modern day perspective from a lower Cast’s perspective.

Synopsis

 * This album will feature 12 songs accompanied by 12 music videos that will depict the struggle faced by the first rebellion’s defeat at the hands of the corporations. Our hero infiltrates a covert research & development centre only to face a greater evil.

Medium

 * Each song will be accompanied by an animated short video that, if seen one after the other, portrays the last moments of the rebellion. The video shorts will be released every day for twelve days on the different Instagram profiles pertaining to the corporations to advertise publicly the failure of this rebellion. Users that pay enough attention will find various easter eggs foreshadowing our video game in phase III.

Target

 * This event is pivotal and has changed Euphony as well as being an important symbol of hegemonic dominance of the corporations over their rebel counter parts. As such will be targeting our core demographic.

Synopsis

 * This series follows the events that followed the nuclear fallout from the perspective of the politicians who abandoned their countries. It shows the early beginning’s of how political greed lived on within their sub culture and will set them up as the antagonists for our phase three finale.

Medium

 * We will be releasing five short volumes, in chronological order, each having thirty issues that will bring our readers “up to speed” on the formation and later radicalisation of the Committee of Nations Navy.

Target

 * As a core narrative this will be targeting our core demographic.

Synopsis

 * We are presented with the stories from the sanitation side of the Department of Agriculture and Sanitation. They are in charge of making sure waste, in all its forms, goes where it's suppose to go. The series aims to show day to day interactions in our lower cast world and bring new users to our franchise by approaching it from a more light-hearted perspective.

Medium

 * The medium was specifically chosen to attract consumers of small pieces of media that engage more on platforms such as youtube. By adding another entry point through which they can discover Euphony we make the franchise more accessible.

Target

 * Male & Female aged fifteen to thirty-five that engage online by either reacting or participating in Call to actions provided at the end of our episodes that link back to the different instagram profiles for our various corporations.